Recent projects
A bit about me
I'm Boji, a brand designer with 8+ years of experience across brand identity, marketing design, motion, and Webflow. I'm originally from Kyiv, currently based in Porto, and I've built up a pretty international career along the way, working with clients and teams across Ukraine, Germany, the UK, Singapore, Japan, and beyond.
My approach is straightforward: smart, bold, and simple design that actually serves the brand and the business. I care about concept as much as craft, and I'm equally comfortable leading a creative direction as I am getting into the details of a final file.
What I've been working on
As Brand Design Owner at NeuronsLab, I owned the visual identity across four product lines — NeuraChat, NeuraVoice, NeuraDoc, and ARKEN — while creating UI for demos and motion for marketing in a fast-moving bizdev environment.
Before that I spent two years as Creative Designer at cargo.one in Berlin, where I worked across brand, web, and marketing in close collaboration with product, sales, and engineering teams.
Earlier in my career I co-founded a creative studio in Kyiv and worked as Art Director and Brand Designer for the Kyiv Symphony Orchestra, handling everything from logo and identity to seasonal campaign design for concerts performed at venues around the world.
I got my start at GRA Agency, where I worked on brand identity for clients across startups, art institutions, government organisations, and cultural projects. That's also where I built my foundation in motion design and learned to pitch and present concepts to clients.
Design should feel effortless
I believe the best design doesn't call attention to itself, it just works. I'm drawn to brands that are clear, confident, and consistent, and that's what I try to bring to every project. Whether it's a full identity system or a single campaign, the goal is always the same: make it feel right.
What I'm reading
In 2018, I started keeping track of books that I'd read and wanted to read next. This eventually turned into Good Books!
This habit has been incredibly rewarding and something I want to continue. Lately, I've been trying to read more fiction.
Age of Vice
2030
The Obstacle is the Way
Sphere
How the World Really Works
Wool
Intensity
Verity
The Keys to the Effortless Golf Swing
Constance
Harvey Penick's Little Red Book
Gunmetal Gray
Back Blast
Deep Work
Ballistic
Dead Eye
On Target
The Gray Man
Talking to Strangers
The Last Town
Wayward
Pines
Upgrade
Perennial Seller
Born to Run
The Daily Stoic
Stolen Focus
Breath
Ikigai
Write Useful Books
Pieces of Her
I Am Pilgrim
Hidden Pictures
Thinking, Fast and Slow
So Good They Can't Ignore You
Ben Hogan's Five Lessons
Project Hail Mary
Putting Out of Your Mind
Zen Golf
Golf: The Art of the Mental Game
The Ruin
A World Without Email
Courage is Calling
The Minimalist Entrepreneur
Day of the Jackal
To Kill a Mockingbird
Beyond Order
Quiet
The Kite Runner
The 4-Hour Workweek
Golf is Not a Game of Perfect
The Tiger
The Obstacle is the Way
Atomic Habits
Home Before Dark
The Almanack of Naval Ravikant
The Martian
Mystic River
The Inner Game of Tennis
Exhalation
Dragon Teeth
The Spy and the Traitor
The Girl Who Played With Fire
The Kind Worth Killing
Don't Sweat the Small Stuff and It's All Small Stuff
The Kind Worth Killing
The Return of the King
Skin in the Game
Dark Emu
The Two Towers
The Shadows
The Girl with the Dragon Tattoo
Ten Arguments For Deleting Your Social Media
A Short History Of Nearly Everything
The Fellowship of the Ring
The Dry
A Little Life
Blood Meridian
Make
The Bone Collector
No Country For Old Men
Let My People Go Surfing
Never Split the Difference
The Shining
The Silent Patient
The Lost World
Refactoring UI
User Friendly
How to Win Friends and Influence People
Start With Why
Jurassic Park
Fahrenheit 451
A Gentleman in Moscow
Dark Matter
Richard P. Feynman
The Last Lecture
Moneyball
Do the Work
Recursion
Benjamin Franklin
Catch-22
Lifespan
The Richest Man in Babylon
Can't Hurt Me
Stillness is the Key
Why We Sleep
How Not to Die
Digital Minimalism
We Are the Weather
The Fish That Ate the Whale
Lost Connections
Eating Animals
Meditations
Educated
Essentialism
Billion Dollar Whale
America Before
Range
Designing Brand Identity
The Score Takes Care of Itself
Hooked
Zen and the Art of Motorcycle Maintenance
Don't Make Me Think
Deep Work
The Alchemist
The Road
Brave New World
How Will You Measure Your Life?
The Obstacle is the Way
Work for Money, Design for Love
In Order to Live
The Miracle of Mindfulness
Smarter Faster Better
Atomic Habits
Waking Up
Essentialism
How to Get Rich
High Growth Handbook
This is Going to Hurt
Creativity, Inc.
$100 Startup
The Subtle Art of Not Giving a Fuck
Company of One
Making Ideas Happen
The Remains of the Day
Man's Search for Meaning
Principles
The Old Man and the Sea
12 Rules for Life
Sapiens
Leonardo da Vinci
The Art of Learning
The Most Important Thing
Fooled by Randomness
Strangers to Ourselves
Chaos Monkeys
We Learn Nothing
Fooling Some of the People All of the Time
The Inevitable
The Fountainhead
The Upstarts
The Ascent of Money
Deep Work
So Good They Can't Ignore You
The Warren Buffet Way
Zero to One
The Snowball
Come As You Are
Outliers
Aubrey Marcus
Ashlee Vance
The Confession
The Design of Everyday Things
Thanks for stopping by
Designed and built using Webflow, Untitled UI, Relume, and Client-first in less than 48 hours. Typeface is Inter by Rasmus Andersson. This is my old site for posterity.
I acknowledge Australia's First Nations peoples and their ongoing strength in practising the world’s oldest living culture. I acknowledge the Traditional Owners of the land on which my office stands, The Wurundjeri people of the Kulin Nation, and pay my respects to Elders both past and present.